BOOM!

I am intrigued by the work of entrepreneurs, so when the team behind the makers of the new brand, Corkers Crisps* approached this blog I was happy to find out more...  The makers are Rodney Garnham and Ross Taylor - both 34 ... BOOM!: You are entering a heavily populated market of snacks. How much experimentation did you do to get the finished product? Rodney Garnham: We conducted a lot of market research over a period of around eight months working in product development programmes and understanding what not only the consumer wanted but what trade required. We used focus groups so we could get back feedback from the group discussions. This helped Ross and I create a clear view of what we wanted to produce. This has paid off as we have the British crisp made from produce from our farm based in the fenland.  B: What are your work experiences? RG: I left school at the age of 16 to study aircraft and engineering. I spent 11 years travelling the world with aircraft w